In this blog post I will be discussing how the producers research their target audience and how the producers of TED publicised the film to their target audience.
There are many ways producers can research their target audiences, which are; focus groups, questionnaires or surveys and by looking at similar films. A focus group is when a production company will arrange a group meeting with the audiences in the same age brackets, they will then present the film idea or a trailer of their film to them. By doing a focus group the targeted audience in the meeting will be able to give the production company feedback on what they think of the idea and if they would watch it. They also use questionnaire and surveys to find out their target audience for a film which asks relevant questions to the genre and the idea. These questionnaires will be sent to many people around the world and they will receive feedback from the questionnaires. By looking at similar films to your idea is another good way to research who your target audience is because you can see who their target audience is and research why the film has been targeted to that audience. They do all of this different type of research because they can then use it do design posters and trailers for their films. This also breaks down all the different audiences into socioeconomic groups which then allows the producers to target their films to certain audiences as they have done their research.
There are many different ways that a producer will publish their films such as; advertisements, film premiers, trailers, reviews, awards, magazines, interviews with the cast or producers and social networking. Posters are a good way of advertising your film because they are mainly put up in places that are busy which people are going to see on a daily basis. This will make the audience think that, that film looks quite funny, so they go and see the film trailer when they get to work or home. For example in the film TED they created many different posters before the film was released and these posters where published in multiple locations such as billboards over motorways, in major cities on the side of buildings, bus stops, train stations, on the side of the buses and taxi's. These posters were mainly put up in the major cities such as; London and New York. The posters in New York had many different posters on the side of the taxi's and the billboards on the buildings. They also had large posters and cardboard cut outs of the main character TED to advertise the film in the cinema's foyaes. By having posters and cardboard cut outs in the cinema's, is telling the audiences that this film will be coming to that cinema very soon. The producers of TED had many different type of posters created from different scenes from the film and photo shoot pictures. On these posters they had the main details such as the title of the film, the date the film is released and which actors and actresses are starring in this film. By doing this it tells the audience when the film is going to be released who want to see the film. Also by putting the names of the main stars that are starring in the film makes their fans want to see it because their 'idol' is staring in that film.
Just before the DVD was released of TED they had TED the bear in many different interviews talking about the release of the DVD. As the bear become major famous to all audiences after the film was released, and the most famous bear 'TED' then presented an Oscar Award in 2013. This could of increased DVD sales because a more different audiences watch the Oscar Awards which will then see TED.
The main way to advertise a film to the audience is by showing a trailer of the film. These are normally shown on the internet 'youtube', TV and in the cinemas. TED's film trailer was released two months before the actual film was released in the cinemas. In a film trailer the producers use short clips, who is staring in the film and catch phrases from different scenes because they don't want to give to much of the film away to the audience before the film is released. Also by using short clips from different stages may explain to the audience what the film is about.
TED had many catch phrases used in the trailer and film such as 'that's my bad I was sending a tweet'. By using catch phrases makes the audience think of the film instantly after they have seen the trailer because most catch phrases from films are catchy and rememberable. The audience may use these catch phrases and tell their friends and they will ask where's that from and they will say the film TED.
Film premiers is another good way to publicise a blockbuster film because it gives the audience and fans a chance to get sneak previews of the film from interviews with the cast and producers. The TED film premier took place in Hollywood as where most film premiers are located, because it was a big blockbuster film. Many things happened at this premier such as; the cast signing autographs as they arrive for fans, thousand of photographers trying to get pictures of the cast on the red carpet and they had different online presenters interviewing the cast and producers. By having a film premier it helps publicising the film because many teasers of the film would be released in interviews from the cast and producers, and it lets the audience know that the film is being released just after the premier as most films are released after the film premier.
Interviews with the cast, directors and producers is another way to advertise a film because they give away different spoilers, and keep telling the audience that the films release date. For example the online presenters/company 'Clever TV' interviewed the some members of the cast a week before the film was released. By having interviews with the cast makes the fans of the stars watch the interviews which makes them talking about the film to other people, and also makes them want to go see the film. Jimmy Kimmel interviewed the stuffed toy TED on his live show in December 2012 taking about the film and the release of the DVD. By having this interview just before christmas it reminds the audience the DVD is released on DVD and they may ask for it for Christmas which will increase the sales of the film.
Sound tracks can also be another way to publicise a film to their audience. In the film TED they had a song written called 'Everybody Need's A Best Friend' sang by Norah Jones which was played in the film. This song become a huge hit which advertised the film because it was specifically written for the film. This song links with the storyline of the film because its about a boy wanted a best friend but then he wished his teddy bear could talk, he then grew up in life as TED being his best friend. Social networking is also another good way to advertise a film for example TED had his own twitter page which was verified. On this twitter page the producers updated how the film process was going on, and after the trailer was publish they kept tweeting different catch phrases from what TED had said in the film. This makes the audience want to watch the film because they thought the catch phrase was funny, and thought the film would be even better than they thought. By using twitter it advertised the film to their targeted audience which is late teenagers and early adults. This is because twitter is a major social network for these age groups.
There are many different ways that a producer will publish their films such as; advertisements, film premiers, trailers, reviews, awards, magazines, interviews with the cast or producers and social networking. Posters are a good way of advertising your film because they are mainly put up in places that are busy which people are going to see on a daily basis. This will make the audience think that, that film looks quite funny, so they go and see the film trailer when they get to work or home. For example in the film TED they created many different posters before the film was released and these posters where published in multiple locations such as billboards over motorways, in major cities on the side of buildings, bus stops, train stations, on the side of the buses and taxi's. These posters were mainly put up in the major cities such as; London and New York. The posters in New York had many different posters on the side of the taxi's and the billboards on the buildings. They also had large posters and cardboard cut outs of the main character TED to advertise the film in the cinema's foyaes. By having posters and cardboard cut outs in the cinema's, is telling the audiences that this film will be coming to that cinema very soon. The producers of TED had many different type of posters created from different scenes from the film and photo shoot pictures. On these posters they had the main details such as the title of the film, the date the film is released and which actors and actresses are starring in this film. By doing this it tells the audience when the film is going to be released who want to see the film. Also by putting the names of the main stars that are starring in the film makes their fans want to see it because their 'idol' is staring in that film.
The main way to advertise a film to the audience is by showing a trailer of the film. These are normally shown on the internet 'youtube', TV and in the cinemas. TED's film trailer was released two months before the actual film was released in the cinemas. In a film trailer the producers use short clips, who is staring in the film and catch phrases from different scenes because they don't want to give to much of the film away to the audience before the film is released. Also by using short clips from different stages may explain to the audience what the film is about.
TED had many catch phrases used in the trailer and film such as 'that's my bad I was sending a tweet'. By using catch phrases makes the audience think of the film instantly after they have seen the trailer because most catch phrases from films are catchy and rememberable. The audience may use these catch phrases and tell their friends and they will ask where's that from and they will say the film TED.
Film premiers is another good way to publicise a blockbuster film because it gives the audience and fans a chance to get sneak previews of the film from interviews with the cast and producers. The TED film premier took place in Hollywood as where most film premiers are located, because it was a big blockbuster film. Many things happened at this premier such as; the cast signing autographs as they arrive for fans, thousand of photographers trying to get pictures of the cast on the red carpet and they had different online presenters interviewing the cast and producers. By having a film premier it helps publicising the film because many teasers of the film would be released in interviews from the cast and producers, and it lets the audience know that the film is being released just after the premier as most films are released after the film premier.
Interviews with the cast, directors and producers is another way to advertise a film because they give away different spoilers, and keep telling the audience that the films release date. For example the online presenters/company 'Clever TV' interviewed the some members of the cast a week before the film was released. By having interviews with the cast makes the fans of the stars watch the interviews which makes them talking about the film to other people, and also makes them want to go see the film. Jimmy Kimmel interviewed the stuffed toy TED on his live show in December 2012 taking about the film and the release of the DVD. By having this interview just before christmas it reminds the audience the DVD is released on DVD and they may ask for it for Christmas which will increase the sales of the film.
Sound tracks can also be another way to publicise a film to their audience. In the film TED they had a song written called 'Everybody Need's A Best Friend' sang by Norah Jones which was played in the film. This song become a huge hit which advertised the film because it was specifically written for the film. This song links with the storyline of the film because its about a boy wanted a best friend but then he wished his teddy bear could talk, he then grew up in life as TED being his best friend. Social networking is also another good way to advertise a film for example TED had his own twitter page which was verified. On this twitter page the producers updated how the film process was going on, and after the trailer was publish they kept tweeting different catch phrases from what TED had said in the film. This makes the audience want to watch the film because they thought the catch phrase was funny, and thought the film would be even better than they thought. By using twitter it advertised the film to their targeted audience which is late teenagers and early adults. This is because twitter is a major social network for these age groups.
Good work Jack as you have discussed what they have done and why in so much detail you have a merit for GC3, however don't forget to relate your discussions back to exactly who the audience are.
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